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Customer to Customer (C2C) markets are innovative ways to allow customers to interact with each other. While traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets the business facilitates an environment where customers can sell these goods or services to each other.〔"Customer To Customer - C To C." investopedia.com. 2009. investopedia. 24 Apr 2009 Consumer to Consumer (or ''citizen-to-citizen'') electronic commerce involves the electronically facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered. Consumer to Consumer (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into concepting and developing a top of the line product or service that consumers are actively looking for is equitable to a retail pre-launch product awareness marketing.〔 == Origins == There are many different classifications of marketing. From Government to Business (G2B), Business to Business (B2B), Business to Consumer (B2C), to Customer to Customer (C2C). While many companies usually operate in one or more of these areas, Customer to Customer businesses operate only within that specific area. Customer to Customer marketing has become more popular recently with the advent of the internet. Companies such as Craigslist, eBay, and other classified and auction based sites have allowed for greater interaction between consumers, facilitating the Customer to Customer model. Furthermore, as it becomes more economical for individuals to network on the internet via social websites and individual content creation, this marketing model has been greatly leveraged by businesses and individuals alike.〔(【引用サイトリンク】title=B2B: Internet Made B2B, B2C, and C2C : Web Marketing Business And B2C Consumer )〕 There are two implementations of customer to customer markets that are credited with its origin. These are classifieds and auctions.〔Yutaka , Kurihara, Nobuyoshi Yamori, and Sadayoshi Takaya. Global information technology and competitive financial alliances. Idea Group Inc , 2005. Print.〕 Newspapers and other similar publications were in frequent circulation and therefore were able to be used to facilitate a common need. Some people wanted things, other people had things and wanted to sell them. This was the birth of classifieds. The use of classifieds is referred to as classified advertisement. Normally used in text based print, classified advertisement is a now a strong vertical market that allows customers to communicate their needs with each other. In 2003 US classifieds market totaled $30.00 billion for both newspapers and online classified ad services. The oldest auction house is Stockholm Auction House (Stockholms Auktionsverk), which was established in Sweden in 1674. Auctions however, have been recorded as far back as 500 B.C. Deriving from the Latin word augēre, which means to "'increase' (or 'augment')".〔Krishna, Vijay. Auction Theory. Academic Press, 2002. Print.〕 Auctions have since a widely used method of liquidating assets, and has evolved into many different variations. The most successful current form of auctions is based on the internet, such as eBay. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Customer to customer」の詳細全文を読む スポンサード リンク
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