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Coolhaus is a manufacturer and retailer of architecturally-inspired gourmet ice cream sandwiches—also known as "sammies"—and other frozen desserts using all-natural ingredients. Based in Los Angeles, California, the company was founded in 2009 by Natasha Case and Freya Estreller on the principle of using food to spark interest in architecture.〔 , the company operates two stores in Pasadena, California, and Culver City, California, as well as gourmet dessert trucks in multiple states. Coolhaus products are also sold in retail stores and partner restaurants, as well as on select websites.〔 Coolhaus and its entrepreneurial story have received coverage from ''Good Morning America'',〔 ''Forbes'',〔〔 ''Entrepreneur'',〔〔 and other nationwide media outlets. With inventive flavors such as Fried Chicken & Waffles and Goat's Milk Caramel Mascarpone Rosemary,〔 ''Vogue'' called Coolhaus sammies "the best ice cream sandwiches in culinary history". ==History== While studying architecture at UC Berkeley and then in graduate school at UCLA, co-founder Natasha Case explored a concept she called "Farchitecture", or Food + Architecture. After graduation, she worked as a Disney Imagineer and continued toying with Farchitecture as a hobby〔—she made cookies and ice cream, and named the combinations after architects.〔 Case met business partner Freya Estreller through friends, who told them they had "the same kind of brain".〔 Estreller liked the idea of architecturally-themed ice cream sandwiches and together they turned the "art project" into a business. Having studied finance at Cornell〔 and worked in real estate development, Estreller helped greatly with financial modeling and business operations.〔 Coolhaus was founded in April 2009〔 on the principle of using Farchitecture to "bring architecture to the people".〔 By playfully naming Coolhaus creations after architects and architectural movements, Case hoped to inspire people to talk and learn more about architecture.〔〔 "We think of ourselves as a marketing company for architects," Case told ''Architect Magazine''. Flavors like "Mintimalism", "Frank Behry", and "Norman Bananas Foster" pay tribute to the Minimalist architectural movement and architects Frank Gehry and Norman Foster.〔 The company name, Coolhaus, is itself a triple entendre,〔 playing off of: "There's definitely an architecture to the sandwich," Case told NPR. The bottom cookie is the foundation and must be pliable enough not to crumble, and the top cookie must be soft enough not to push the ice cream out when bitten.〔 The co-founders launched the company with a $10,000 initial investment: they bought a 20-year-old postal van off Craigslist, converted it into a food truck, and used it to sell ice cream sandwiches at the popular Coachella Valley Music and Arts Festival.〔 Although the truck had a faulty engine—it had to be towed to the festival and back—exposure to an audience of 160,000 made the outing a success. Coolhaus subsequently went viral with Twitter followers and inquiries from the Los Angeles Times and other media outlets.〔 Case left her job at Disney within a month and a half and committed full-time to Coolhaus.〔 After Coachella, Coolhaus fixed its silver and bubblegum-pink truck and continued to grow.〔 Like Kogi Korean BBQ〔 and other new-wave food trucks entering the scene, Coolhaus' "reinvention"〔 of the ice cream truck was hip and social-media savvy, using Twitter to broadcast locations and engage customers.〔 Coolhaus added trucks in Austin, Texas, in 2010 and New York City in 2011,〔 and opened its first storefront in Culver City, California, in 2011. By 2012, Coolhaus' fleet of ten trucks and one food cart had expanded to Miami, Florida, and ''Fast Company'' described Coolhaus as "the first gourmet branded truck with a national reach".〔 Since then, Coolhaus has rapidly expanded its range of products and distribution channels, with an increased focus on retail distribution of prepackaged goods. In an interview with ''Entrepreneur'', Case explained that retail distribution allows Coolhaus to reach as many consumers as possible, and gives the company a scalable business model in which "you grow the revenue tremendously without necessarily increasing overhead."〔 Coolhaus went from 3 retail partner stores in spring 2011 to over 2,000 by June 2014〔 and 2,500 by September 2014.〔 According to Case, Coolhaus stands apart from its competitors "because of our tri-fold approach in the marketplace: trucks, brick and mortar AND wholesale distribution. I haven’t seen any truck diversify like with have with channels in grocery stores, movie theaters, stadiums and fashion retailers."〔 Estreller estimates that over one million Coolhaus sammies were consumed in 2013〔 and projects nearly $6 million in revenue for 2014. ''Forbes'' magazine named Case to its "30 Under 30" for Food & Wine, a list of "the field's brightest stars under the age of 30", in 2012. That same year, restaurant surveyor Zagat also recognized Case on its "30 Under 30" list of "rising stars" in New York City's food scene.〔〕 Co-founders Case and Estreller became engaged in 2011, married in 2012, and made Zagat's Valentine's Day list of "LA's 10 Sweetest Culinary Power Couples" in 2014. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Coolhaus」の詳細全文を読む スポンサード リンク
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