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Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness. Copywriters (known as continuity writers in broadcasting) are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a ''content writer''), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages. In book publishing, ''flap copy'' and ''jacket flap copy'' are terms for the brief summary of a book which often appears on the inside of the book's hardcover dust jacket; ''back cover copy'' is similar, often briefer text placed on the book's outside back cover; ''catalog copy'' is another book summary maintained in a publisher's catalog of published books. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts. ==Copywriters== Most copywriters are employed within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers, magazines and creative agencies. Copywriters can also be independent contractors who do freelance writing for a variety of clients, at the clients' offices or working from their own, or partners or employees in a specialized copywriting agency. Such agencies combine copywriting services with a range of editorial and associated services that may include positioning and messaging consulting, social media and SEO consulting, developmental editing, and copy editing, proofreading, fact checking, layout, and design. A copywriting agency most often serves large corporations. A copywriter usually works as part of a creative team. Advertising agencies partner copywriters with art directors. The copywriter contributes in creating an advertisement's verbal or textual content, which often includes receiving the copy information from the client. The copywriter is responsible for producing compelling and persuasive content and the art director has ultimate responsibility for visual communication and, particularly in the case of print work, may oversee production. Although, in many instances, either person may come up with the overall idea for the advertisement or commercial (typically referred to as the concept) and the process of collaboration often improves the work. Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining how to use it. Famous copywriters include Dashiell Hammett, Claude Hopkins, David Ogilvy, Robert Collier, William Bernbach, Lester Wunderman, and Leo Burnett. Many creative artists spent some of their career as copywriters before becoming famous, including James Patterson, Bob Newhart, Vladimir Mayakovsky, Peter Carey, Dorothy L. Sayers, Eric Ambler, Joseph Heller, Terry Gilliam, William S. Burroughs, Salman Rushdie, Don DeLillo, Lawrence Kasdan, Alan Parker, Murray Walker, Fay Weldon, Philip Kerr and Shigesato Itoi. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then became a very successful copywriter.) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Copywriting」の詳細全文を読む スポンサード リンク
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