|
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations.〔.〕 Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.〔Bruell, Alexandra (September 17, 2014). “Dentsu Aegis Acquires U.S. Search Agency Covario”. Ad Age. ().〕 ==History== Covario (Originally SEMDirector) was founded in 2006 by Dema Zlotin focused on B2B Search Marketing. The company initially focused on Pay per click (PPC) and Search Engine Optimization (SEO) software analytics. In 2008, the company changed its name to Covario, Inc. In 2012, the company created two business units: the Covario search marketing agency, and the Rio SEO platform of software tools. The company hosts a website which includes a blog and search engine marketing resources. In 2010, Covario acquired Netconcepts of Madison, Wisconsin, a developer of SEO automation software. In 2012, Covario rebranded its SaaS (software-as-a-service)-based software business unit under the Rio SEO name. In June 2012, Rio SEO acquired Top Local Search, a developer of local search optimization software for national brands and multi-location businesses.〔Mike Freeman (June 5, 2012) “Rio SEO buys rival Web Optimization firm”. San Diego Union Tribune.〕 In November 2012, Rio SEO acquired Meteor Solutions, developer of social media advertising and analytics software.〔 Currently, Covario, Inc. encompasses the Covario search agency, which provides global SEO/SEM〔(SEM Specialists @ OM IT Solutions )〕 and content marketing services, as well as Rio SEO, which markets and develops SEO automation tools, analytics, and social media software. For the third year in a row, Covario was named 2013 search agency of the year by OMMA (The Magazine of Online Media, Marketing and Advertising) The firm was awarded the OMMA search agency of the year award in 2011 〔(【引用サイトリンク】url=http://www.moreaboutadvertising.com/2011/11/mediaposts-omma-magazine-announces-its-digital-oscar-winners/ )〕 and again in 2012.〔Sullivan, Laurie. “Agency of the Year: Bronze, Search – Covario”. mediapost.com.〕 On November 6, 2013, Covario Inc. co-founder and CEO Russ Mann became chairman of the firm, turning over the CEO duties to Mike Gullaksen and Jeff Johnson, formerly co-managing directors. Gullaksen and Johnson will lead Covario as co-chief executive officers, along with Claire Long, the company’s chief financial and operating officer.〔Laurie Sullivan (November 6, 2013). “Covario Appoints Russ Mann Chairman”. Online Media Daily ().〕 On September 17, 2014, the search and content marketing business of Covario, Inc. was acquired by Dentsu Aegis (owned by Japanese holding company Dentsu, which plans to transition the Covario agency unit into its iProspect performance marketing agency. However, Rio SEO, a software unit of Covario, will remain an independent operating company.〔Schwartz, Barry (September 17, 2014 “Covario To Be Acquired By Dentsu Aegis Network, Rio SEO To Remain Independent”.Search Engine Land. ()〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Covario」の詳細全文を読む スポンサード リンク
|