| 翻訳と辞書 |
Crisco
Crisco is a brand of shortening produced by The J.M. Smucker Company popular in the United States. Introduced in June 1911〔 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil. Additional products marketed by Smucker under the Crisco brand include a cooking spray, various olive oils, and other cooking oils, including canola, corn, peanut, olive, sunflower, vegetable and blended oils.
==History==
Hydrogenation of organic substances in gas form was discovered by Paul Sabatier in the late 19th century and while in liquid form was patented by Wilhelm Normann in 1903.〔Jackson & List (2007). ("Giants of the Past: The Battle Over Hydrogenation (1903–1920)" ), ''Inform'' 18.〕 Procter & Gamble's business manager John Burchenal was contacted by and hired chemist Edwin C. Kayser, former chemist for Joseph Crosfield and Sons (who had acquired Normann's patent so as to produce soap), who patented two processes to hydrogenate cottonseed oil,〔 which ensures the fat remains solid at normal storage temperatures. Their initial intent was to completely harden oils for use as raw material for making soap.〔 After rejecting the names "Krispo" and "Cryst" (the latter for obvious religious connotations), the product was eventually called Crisco, a modification of the phrase "crystallized cottonseed oil".〔
Further success came from the marketing technique of giving away free cookbooks with every recipe calling for Crisco. Crisco vegetable oil was introduced in 1960. In 1976, Procter & Gamble introduced sunflower oil under the trade name Puritan Oil, which was marketed as a lower-cholesterol alternative. In 1988, Puritan Oil became 100% canola oil.
Procter & Gamble divested the Crisco (oil and shortening) brand (along with Jif peanut butter) in a spinoff to their stockholders, followed by an immediate merger with the J. M. Smucker Co. in 2002.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Crisco」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|