|
Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website. The company currently operates in a total of 30 markets around the world and is headquartered in Paris, France. On April 7, 2011, Criteo announced that it hired Greg Coleman as president.〔(【引用サイトリンク】title=Online Ad Exec Greg Coleman Lands at Criteo as President - Kara Swisher - News - AllThingsD )〕 Previously, Coleman served as president and chief revenue officer of The Huffington Post and executive vice president of global sales for the company Yahoo!.〔http://www.digidaydaily.com/data/stories/why-greg-coleman-bet-on-retargeting/〕 Criteo enables online businesses to follow up visitors who have left their website without making a purchase using personalized banners which aim to drive potential customers back to the business website.〔(【引用サイトリンク】title=Criteo Brings Scale To Display Retargeting Says CEO Rudelle )〕 ==History== Criteo was founded in Paris, France in 2005 by Jean-Baptiste Rudelle, Franck Le Ouay and Romain Niccoli. Criteo spent the first four years focused on〔(【引用サイトリンク】title=Criteo brings its personalized banner ads to US, launches new pricing program - VentureBeat - News - by Nadia Majid )〕 R&D, and launched its first product in April 2008. In 2010, Criteo opened an office in Silicon Valley〔(【引用サイトリンク】title=French Retargeting Company Descends on Silicon Valley )〕 in an effort to enhance its profile in the USA. In 2012, Criteo opened its new headquarters in Paris, France establishing one of the biggest European R&D centers dedicated to predictive advertising. The center will continue to provide central support to more than 30 markets worldwide, on five continents – North America, Europe, Asia, South America and Australia. In September 2013, the firm filed for an IPO with US regulators to raise up to $190 million. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Criteo」の詳細全文を読む スポンサード リンク
|