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Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand, for example Oprah Winfrey's promotion on her television show of her books, magazines and website.〔Picard, Robert G. (2005), ''Media product portfolios: issues in management of multiple products and services'', Routledge. p116〕 Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones; promoting these ringtones can benefit both the network and the artist.〔''Contemporary Marketing'', By David L. Kurtz, H. F. MacKenzie, Kim Snow. p521〕 Some major corporations, for example Burger King, have a long history of cross-promotion with a range of partners (see Burger King advertising). The Disney Channel has also made extensive use of cross-promotion.〔Shada, Andrea L. (2008), ''Cross promotion and the Disney Channel: the creation of a community through promotions'', Bethel University Press.〕 Movie tie-ins are good examples of cross-promotion.〔Soares, Eric J. (1991), ''Promotional feats: the role of planned events in the marketing mix'', Greenwood Publishing. p.155〕 On occasion, badly planned cross-promotions can backfire spectacularly such as 1992 Hoover free flights promotion fiasco. Co-marketing and co-branding are particular forms of cross-promotion.〔 ==Advantages of cross-promotion== * Cost of promotion is less * Win-win situation for both parties * Cross-promotion marketing is the easiest and often one of the most successful marketing strategies * Both businesses can promote themselves simultaneously Co-marketing and co-branding are particular forms of cross-promotion.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cross-promotion」の詳細全文を読む スポンサード リンク
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