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DataXu is a provider of programmatic marketing analytics, media activation and data management software for brands and their agencies. The DataXu Platform is cloud-based software that leverages data science and machine learning to optimize return on marketing investment (ROMI). DataXu uses combinatorial algorithms originally developed for guiding NASA’s Mars mission plans by PhD student and company co-founder, Willard Simmons, at the MIT aeronautics and astronautics lab of Professor Ed Crawley.〔(【引用サイトリンク】title=From Mars To Big Data )〕 The company works with business customers using display, mobile, video, and social marketing channels, in industries such as automobiles, consumer goods, and financial services.〔(【引用サイトリンク】title=DataXu's industry solutions )〕 ==History and Overview== Headquartered in Boston, MA, USA, DataXu was founded by Mike Baker, R. Bruce Journey, Dr. Willard Simmons, and Sandro Catanzaro in 2009.〔 Since its incorporation, DataXu has raised $55.8 million〔(【引用サイトリンク】title=DataXu's Company Profile )〕 and had a reported revenue of $118 million in 2013.〔(【引用サイトリンク】title=Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M )〕 The company is backed by Thomvest Partners, Accomplice, Flybridge Capital Partners and Menlo Ventures.〔 The DataXu Platform sees 800,000 opportunities to buy ads every second—50 billion a day.〔(【引用サイトリンク】title=Boston's Next Gold Mine )〕 DataXu has 16 offices in eleven countries. DataXu held its first inaugural DataXu Customer Summit in November 2015 at the W Hotel - Union Square in NYC. In 2011, DataXu co-founded the OpenRTB consortium (now the RTB Project) whose standard for programmatic media was adopted by the Interactive Advertising Bureau and is in use in more than 80 companies.〔(【引用サイトリンク】title=Boston's Next Gold Mine )〕〔(【引用サイトリンク】title=OpenRTB Consortium Garners Broad Support Over 70 Companies Across Advertising Ecosystem )〕 DataXu was ranked the "''#5 fastest growing private company", and the "''#1 fastest growing private company in the marketing and advertising industry''" both in the U.S. by Inc. in the annual Inc. 500 in 2013.〔(【引用サイトリンク】title=DataXu Tops Inc 500 as No 1 Fastest-growing Advertising Marketing Company )〕〔(【引用サイトリンク】title=DataXu: #5 fastest growing private company in the US in 2013 )〕 In the same year, DataXu co-founder and CEO Mike Baker was named "''Entrepreneur of the Year, New England Region''" by Ernst & Young.〔(【引用サイトリンク】title=DataXu CEO Mike Baker Named Ernst & Young Entrepreneur Of The Year(R) 2013 Award Winner )〕 Since its inception, DataXu has acquired two companies, Mexad (January 2012) 〔(【引用サイトリンク】title=Mexad To Help Drive DataXu's DX3 Platform And Global, Brand Advertising Aspirations Says CEO Baker )〕 and JasperLabs (April 2014).〔(【引用サイトリンク】title=DataXu acquires San Francisco software company JasperLabs )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「DataXu」の詳細全文を読む スポンサード リンク
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