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DeltaDNA
deltaDNA (formerly Games Analytics) is a game analytics and personalization company founded in 2011 in Edinburgh, and rebranded in 2014 as deltaDNA...〔Takahashi, D. (2014, March 6). GamesAnalytics rebrands as DeltaDNA to improve player engagement. Retrieved from Venturebeat: http://venturebeat.com/2014/03/06/gamesanalytics-rebrands-as-deltadna-to-improve-player-engagement/〕 The company develops and markets an analytics and marketing platform for games that are primarily in the free-to-play market, and offers consultation services for game developers and publishers.〔Cameron, C. (2014, March 6). Tech firm to provide real time analysis of games. Retrieved from Herald Scotland : http://www.heraldscotland.com/business/company-news/tech-firm-to-provide-real-time-analysis-of-games-firmstohgdhhdgexperience.23613525〕 The platform can be used to segment players based on their behaviour and ability, and then to augment their game experience.〔Raconteur (2014, October 21). Personalizing the Customer Experience. Retrieved from Raconteur http://raconteur.net/business/personalising-the-customer-experience〕 Real-time data collection and interactive analysis of the data is made possible by utilizing the VoltDB NewSQL relational database.〔Diener, M. (2014, May 5). A lot can happen in a quarter of a millisecond: deltaDNA on the power of real-time analytics. Retrieved from PocketGamer.biz: http://www.pocketgamer.biz/interview/58985/deltadna-on-real-time-analytics-a-lot-can-happen-in-a-quarter-of-a-millisecond/〕
== History ==
In November 2014, deltaDNA received $3 million in Series A second round equity funding from Par Equity, STV Group plc and the Scottish Investment Bank, who were existing investors, and from new strategic investor Edge Performance VCT.〔ScottishBusiness. (2013, July 16). Gaming tech firm GamesAnalytics secures £860,000 in funding. Retrieved from BBC News: http://www.bbc.co.uk/news/uk-scotland-scotland-business-23316520,〕 This has taken the total funding granted to $5million to date.〔HeraldScotland. (2013, July 16). Game analysis firm secures investment for new platform. Retrieved from HeraldScotland.com: http://www.heraldscotland.com/business/company-news/game-analysis-firm-secures-investment-for-new-platform.21617001〕 The company opened an office in San Francisco in January 2015.〔Witkowsky, C (2014, July 16). Gaming Tech Firm Secures Additional $3mln for Series A Round. Retrieved from BBC News: url=https://www.pehub.com/2014/11/deltadna-secures-additional-3-mln-for-series-a-round/〕
At the 2014 Digital Technology Awards in Scotland, deltaDNA won the Best New Product or Service Award.〔Scotland’s digital industry celebrated at inspirational awards ceremony. (n.d.). Retrieved from ScotlandIS: http://www.scotlandis.com/news/stories/scotlands-digital-industry-celebrated-at-inspirational-awards-ceremony〕
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