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DesignAge was a cross-disciplinary〔(【引用サイトリンク】url=http://www.royalanniversarytrust.org.uk/the-prizes/previous-prize-winners?archive%5Bkeywords%5D=Royal+College+of+Art )〕 action research programme within the Royal College of Art in the UK, founded in 1991 in partnership with the Helen Hamlyn Foundation to “explore the implications for design of ageing populations”〔("Breaking The Age Barrier" ). DesignAge. June 1997. Retrieved 11 October 2012.〕 in the developed world. It was directed by Roger Coleman until 1999 when it was merged into the newly created Helen Hamlyn Research Centre.〔(【引用サイトリンク】title=DesignAge )〕〔(【引用サイトリンク】url=http://www.hhc.rca.ac.uk/290/all/1/history.aspx )〕〔("Raising Our Game" ). ''Design Week''. Retrieved 26 September 2012.〕 The programme was the recipient of the Queen’s Anniversary Prize for Higher and Further Education in 1994 in the category of “the Arts”.〔 ==History== By the early 1990s, it was recognized that older adults, in particular adults over 50, were becoming an increasingly significant portion of the population, while improvements in nutrition and medicine were enabling these older adults to remain active. This demographic shift was thought to be permanent. However, the fact that the younger population represented a shrinking market and older population a growing one was largely ignored by the design profession. In response to the lack of understanding of these issues and the design community’s lack of understanding of their implications, in 1991 DesignAge was founded to investigate the needs of the older population, to interpret the results of the research in a way relevant to designers and industry, and to develop new methodologies in design and design education in response to this demographic shift.〔〔(【引用サイトリンク】url=http://web.archive.org/web/19980717014326/http://designage.rca.ac.uk/DA/aboutDA.html )〕 DesignAge argued that older adults were “rendered disabled” by public spaces and transportation systems that had not been designed for this segment of the population, and therefore design had an influential role to play in shaping the future, in that improvements of the life for older adults, as well as the job market and national economy could be realized if designers, manufacturers, and retailers could shift their attitudes towards aging so as to collaborate to create age-friendly products and services. By pointing out that designing for the aging population was designing for their own aging, effectively reframing aging as an issue of self-interest, DesignAge was able to engage younger designers to design for older people.〔Coleman, R.; Clarkson, J.; Dong, H.; Cassim, J. (2007). ''Design for Inclusivity''. Ashgate Publishing Company. p. 26〕 One of the ways that DesignAge used to engage design students was to hold an annual design competition, called the DesignAge Competition, held between 1992 and 1998, to challenge design students to design for their “future selves.”〔("The DesignAge Competition". ) The Helen Hamlyn Research Centre. Retrieved 26 September 2012.〕 DesignAge also engaged the industry at large by approaching the Design Business Association (formed in 1986 by the Chartered Society of Designers〔("Key Dates in CSD History" ). Chartered Society of Designers. Retrieved 26 September 2012.〕) and suggesting a “product challenge” to their member agencies; these were small-scale〔Cassim, Julia (April 2008). ("The Challenge Workshop—a designer-friendly, cross-disciplinary knowledge transfer mechanism to promote innovative thinking in different contexts" ). International DMI Education Conference Design Thinking: New Challenges for Designers, Managers and Organizations 14–15 April 2008, ESSEC Business School, Cergy-Pointoise, France. Retrieved 26 September 2012.〕 events where they would work with older users to design products on a speculative basis for the aging population.〔 In 1999 DesignAge became the Helen Hamlyn Research Centre and extended into the research of Inclusive Design. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「DesignAge」の詳細全文を読む スポンサード リンク
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