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DeskSite is a privately held digital media company based in Orange County, California. The company is building a network of ''app-based'' video entertainment portals, called DeskSites, which are designed to offer both viewers and marketers certain advantages over ''cloud-based'' video entertainment portals, such as Hulu and YouTube. ==Technology== For certain purposes, thick-client technologies, like “apps”, offer advantages over thin-client technologies, like websites.〔(Webopedia ), Hardware Software〕 Theoretically, an Internet-connected app can deliver a richer, faster, and more personalized communication experience.〔(WifiNotes ), Computer Networks〕 A DeskSite is an app designed exclusively for large screen, ''Internet-connected'' devices, such as desktops, laptops, tablets, and TV sets, (rather than smartphones). Each app is customized around a specific entertainment brand, (e.g., the ''Patriots DeskSite'', the ''Dolphins DeskSite'', etc.), and automatically & transparently delivers high-definition video to opt-in users. Like a DVR for the Internet, content is downloaded and stored on the end-user’s hard drive, enabling video playback ''without'' an active Internet connection.〔(Raiders Website ) Announcement〕〔(Texans Website ) Announcement〕〔(Rams Website ) Announcement〕〔(Dolphins Website ) Announcement〕 This video-on-demand system also eliminates the buffering and freezing typically associated with streaming video from websites, allowing viewers to instantly watch their selected video. Other differentiating video playback features include fast-forward, rewind, and slow-motion. Unlike a website, where users typically manually search for new content, DeskSites offer optional audiovisual alerts that proactively engage viewers whenever a new “user-approved” video has fully downloaded and is ready to view.〔〔〔〔 DeskSites permit marketers to target video ads by exact age and gender, as well as control exact reach and frequency—which is not possible via (open-access) websites, like Hulu, YouTube, etc. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「DeskSite」の詳細全文を読む スポンサード リンク
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