|
From extreme poverty to human slavery to environmental pollution to civil wars – there are many complex and perplexing issues of our day that are challenging to comprehend and even tougher to solve. In a world where the rich are increasingly separated and insulated from the ugliness of this world, it can be a daunting challenge for sustainable development practitioners to grab the attention of the public for the purpose of gaining political action, financial support, or garnering human compassion. Developtainment can turn the concerns of sustainable development into ideas the average person can comprehend and act upon. Developtainment is meant to shift the action focus from elites to the public. Developtainment – the use of entertainment to communicate and inspire action for sustainable development – is coming into its own in our digital age. It’s an idea that holds incredible potential for affecting change and creating and better world. ==Etymology of developtainment== The term developtainment is defined by entertainment that is designed specifically to promote sustainable development, whether it be sustainable development related to environmental, social, economic, or cultural objectives. Developtainment can take many forms, from film to video games, television shows to magazines, social media to music, provided the aim is to raise awareness and directly encourage action that is in the public interest, today and for future generations. The goal is to raise the precepts and issues of sustainable development from the musty basement of theory and academic thinking into the light to capture the attention of the public at large. The term developtainment was first coined in 2011 by Ibrahim Alturki, Founder and CEO of Wafi International (a sustainable development consultancy firm in the MEANA region), and an advisor to some of the biggest donors in Saudi Arabia (with endowments totalling more than $35 billion). By developing the concept of developtainment, aims to accomplish the following: * Inspire the media to seek out an awareness return on investment (AROI) * Motivate philanthropists to achieve a social return on investment (SROI) * Encourage government organizations to attain SROI and a return on social happiness (ROSH) * Moves investors to reach for financial return on investment (ROI) and SROI 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Developtainment」の詳細全文を読む スポンサード リンク
|