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DigitalMR
DigitalMR is a market research company specialised in web-based market research with a focus on social media.〔(DigitalMR ) GreenBook.org〕 With its headquarters in London - UK, parent company in Cyprus, and operations in Poland, it offers services globally. Founded in 2010, the company is a member of ESOMAR and MRS (Market Research Society).〔(【引用サイトリンク】url=http://directory.esomar.org/country180_UK/r3520_DigitalMR.php?id=3520 )〕 == Services ==
DigitalMR offers several services such as active web listening/social media monitoring, private online communities, online quantitative research, online qualitative research, social media strategy workshops, and advanced analytics. Active web listening operates on the principles of harvesting public posts from the web, analysing them, understanding and engaging with the creators of the posts, and deals with sentiment analysis,〔 November 2012〕 while private online communities enable insights, co-creation, and customer advocacy. The company helps its clients understand consumers and market needs (by identifying how a brand is perceived) as well as manage their online reputation and improve their services.〔 March 2012〕 DigitalMR also has a noteworthy (blog ), which is updated continuously by different employees and the occasional guest. Entries on the blog address pressing new questions in the active web-listening world as well as the traditional market research world.
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