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Digitiser : ウィキペディア英語版
Digitiser

''Digitiser'' was a video games magazine that was broadcast on Teletext in the UK between 1993 and 2003. It originally billed itself as ("The World's Only Daily Game Magazine" ).
The page was launched on January 1, 1993 on page 370 of ITV Teletext before transferring over to Channel 4 later that year. It was updated daily except on Sundays, apart from a nine-month period in 2002 when it went to three days a week, weekends and holidays. It was followed by up to 1.5 million readers at times. The magazine was notable for its surreal and risqué humour as well as its games coverage.
''Digitiser'' was created by writers Paul Rose and Tim Moore who went by the pseudonyms Mr Biffo and Mr Hairs. They wrote it together for the first four years then Rose wrote more or less solo for the remaining six.
==History==
''Digitiser'' frequented courted controversy, inspiring criticism both from outside groups and Teletext's own editorial team, who viewed the writers as troublemakers but were unable to axe them due to the magazine's popularity. Pages were often altered without the writers' knowledge, with sub-editors sometimes deleting entire frames of reviews for fear of missing a risqué joke.
On one occasion, a sub-editor, who shortly afterwards was promoted to editorial director of the company, rang Rose to insist he remove a "disgusting" reference to "fingering the index". When Rose pointed out that it was a play on "index finger", and that it had not even dawned on him that it might be considered rude, the up-and-coming sub-editor is alleged to have fallen silent for a few seconds, before insisting that it was still deliberately provocative, and should be deleted. A similar confrontation occurred over a reference to "The three Rs", during which sub-editors believed that - despite Biffo's amused protests to the contrary - the "Rs" part of the phrase was meant to sound a bit like "arse", rather than a reference to the famous educational principle.
Campaigns were even waged to have ''Digitisers writing team fired - both within Teletext by its editorial minions, and beyond (by disgruntled Amiga, Sega, Sony, or Nintendo fans, not to mention the staff of Mean Machines and Official Nintendo magazines - whom ''Digitiser'' frequently poked fun at). Such reactions merely served to redouble Biffo's resolve to be controversial and edgy, and as he often wrote on the letters pages, ''Digitiser'' ''"hates everyone equally, man".''
For every person who hated ''Digitiser'', there were dozens more who loved it, both for its fair and unbiased judgements of games, its informed style, and its unique and often bizarre tone. Doubtless, Biffo's battles with his employers helped to give ''Digitiser'' a defiant, anti-establishment air.
Things finally came to a head in 2002, when Teletext gained a new senior editorial team, who lost patience with Biffo's pushing of the envelope of what was acceptable on a mainstream text service. Even though they could not quite bring themselves to get rid of ''Digitiser'' and Biffo altogether, they ordered that the magazine be reduced to three days a week, and have all humour and character stripped from the pages. Despite massive evidence to the contrary, and being one of the most popular features sections on Teletext, Biffo has said since that he was told the reason for this was because the humour ''"excluded people"''.
It seemed as if the "suits" had finally won, and with Biffo's screenwriting career taking off at the time, he could have chosen to walk away from it all. However, he chose to stay on, writing the pages anonymously, as it only took 45 minutes out of his working day. ''"Money for old rope,"'' he has said subsequently.
The decision later backfired on Teletext, when ''Digitisers viewing figures plummeted to half of what it had been previously, and viewers spent the next nine months inundating the company with letters of complaint, demanding it be restored. After thousands of emails and letters had poured into Teletext they were forced to go back on their previous decision, and asked Biffo to reinstate the humour, and return ''Digitiser'' to its daily glory. However, for Biffo the damage had been done, and his last shreds of faith in the company had been shattered. He returned ''Digitiser'' to its earlier style for one final, five-month run as a thankyou to the fans - which included a special ten-year anniversary celebration, complete with a glowing eulogy by author Alex Garland - before Biffo handed in his notice in December 2002. The lights finally went out on just over ten years of ''Digitiser'' on 9 March 2003.
''Digitiser'' was replaced by ''GameCentral'', which featured the same number of sub-pages, but less of the humour.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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