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Dilmah
Dilmah is a brand of Ceylon tea. The company was founded in 1974 by Merrill J Fernando. The name Dilmah was chosen by combining the first names of Fernando's sons Dilhan and Malik. It is available in over 100 countries including the United Kingdom, Turkey, Lithuania, Poland, Russia, Hungary, Canada, Chile, South Africa, Australia, Indonesia, Japan and New Zealand. ==Dilmah Australia== In 1985, Merril Fernando convinced the Australian supermarket retailer, Coles to stock his brand of tea, Dilmah. He spoke to a Coles buyer about stocking his tea and eventually won him over. In 1988 a Melbourne Coles store started stocking Dilmah on its shelves. It eventually spread to 35 other Coles stores in Victoria and then Woolworths started selling the product as well. Dilmah later exported the tea to New Zealand, where it’s currently the top-selling brand, and also to Europe and North America. When the tea brand launched in Australia in 1988 an advertisement was created and aired on national television. Today Australia makes up 10 percent of Dilmah's global annual retail sales.〔(【引用サイトリンク】title=Dilmah founder draws on 25 years of tea business )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Dilmah」の詳細全文を読む
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