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Easyday
Easyday is an Indian retail brand that runs chains of consumer retail department stores.〔 The brand is wholly owned by Bharti Enterprises Limited and is operated by its subsidiary, Bharti Retail Limited, which is headquartered in New Delhi. The technical and management support for the brand is provided by Arkansas, United States based Wal-Mart Stores, Inc, which is the largest retailer in the world.〔 Bharti Enterprises announced its foray into retail in February 2007 and the first store was opened in Punjab in April 2008. Easyday presently has 220 stores across 13 states〔(【引用サイトリンク】url=http://www.bharti-retail.in/Overview.html )〕 The real estate, design and construction services to Easyday are provided by Cedar Support Services, an Indian retail company majority-owned by Bharti Enterprises, which also provides similar services to Bharti Walmart Private Limited.
Future Group, that owns and operate Big Bazaar, combined retail operations with Easyday in May 2015. The merger has created one of India's biggest retail chains with more than 570 stores in 243 cities in India.〔(Future Group, Bharti Retail combine retail business to create one of India's biggest chains -ToI 05.05.2015 )〕
==History==
In 2006, Walmart initiated talks with India-based Bharti Enterprises to enter the Indian market as India's restrictive commercial laws prohibited most foreign companies from setting up stores to compete with domestic retailers. Subsequently, they set up an equal joint venture to float a company called Bharti Walmart Private Limited in 2007, with the intention of doing wholesale business, through Best Price Modern Wholesale stores. It was decided that while Walmart would work towards back-end cash & carry supply chain for the wholesale operations of Bharti Walmart; it would also provide expertise including technology, supply chain, logistics and management support to the retail stores, Easyday, which will be run a wholly owned subsidiary of Bharti Enterprises named Bharti Retail Private Limited.〔 Bharti Retail was set up in April 2007 with the target an annual turnover of about $3.65 billion by 2015. The major challenge for Easyday stores was the competition from small scale retailers who controlled about 97% of the Indian retail business. They organized protests against Easyday, which was supported by a section of politicians. Amid a stiff resistance from the opposition political parties, the Indian government allowed 51% Foreign Direct Investment in multi-brand retail in September 2012, which could enable Walmart to do direct retail business in India.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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