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Eggo is a brand of frozen waffles in the United States, Canada and Mexico, which is owned by the Kellogg Company. Several varieties are available, including homestyle, blueberry, strawberry, apple cinnamon, buttermilk, and chocolate chip. By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.〔Belsie, Laurent. (Eggo Waffles Facing Shortage Until mid-2010 ) ''The Christian Science Monitor'' (November 17, 2009). Retrieved on 11-18-2009〕 ==History== Eggo waffles were invented in San Jose, California, by three brothers, Tony, Sam, and Frank Dorsa. In 1953, the Dorsa brothers introduced Eggo frozen waffles to supermarkets throughout the United States.〔(TIME )〕 Frozen waffles do not require a waffle iron to prepare. When the Dorsas first introduced the product it was called "Froffles", a portmanteau of frozen waffles. However people started referring to them as "eggos" due to their eggy taste. The name caught on and the brothers began using the moniker in marketing. Eventually the name became synonymous with the product and, in 1955, the Dorsa brothers officially changed the name to "Eggo". Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup. All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, CA, near the intersection of US101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters. In 1968, as a means of diversification, the Kellogg Company purchased Eggo.〔Steinbreder,H. John. (HOW KING KELLOGG BEAT THE BLAHS ) ''Fortune'' (August 29, 1988). Retrieved on 7-18-09.〕 Their advertising slogan—"L'eggo my Eggo"—is well known through their television commercials. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Eggo」の詳細全文を読む スポンサード リンク
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