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''Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web'' is a bestselling book by speaker, digital analyst, and author Brian Solis. In ''Engage!'', Solis diagnoses the new world of social media, mobile and how businesses and individuals can best market their products or services. Actor Ashton Kutcher wrote the foreword. ==Synopsis== The first half of ''Engage!'' introduces social media entities such as Facebook, YouTube, and Twitter, with chapters labeled "The New Media University: Social Media" 101, 201, 202, etc., all the way until "MBA Program—Second Year." Solis uses this university metaphor to help anyone at any place in their career start where they need to and go back and study the basics as necessary.〔 The second half of ''Engage!'' explores how to start social media programs, how to sell the program once started, and how to measure return on investment (ROI). Solis also explores the murky separation of personal and professional interactions in social media. He argues that social media channels are being used to broadcast in a one-to-many format not unlike traditional format before it. He believes that the formula for social media is instead one-to-one-to many, which will yield many to many. Worksheets to assist planning and brand management are included.〔(【引用サイトリンク】title=Measurable Marketing & Digital Strategy — Featured Interview with Brian Solis )〕 In all, ''Engage!'' is separated into six parts: * Part I: The New Reality of Marketing and Customer Service * Part II: Forever Students of New Media * Part III: Brand Representative Versus The Brand of You * Part IV: We Are the Champions * Part V: The Social Architect: Developing a Blueprint for New Marketing * Part VI: A Little Less Conversation, A Little More Action: Rising Above the Noise 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Engage!」の詳細全文を読む スポンサード リンク
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