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Excorporation : ウィキペディア英語版
Excorporation
Excorporation is the process through which mass cultural commodities are changed or remade into one’s own culture. The theory of Excorporation was popularized by sociologist John Fiske, in order to explain the ongoing struggle between the dominant and subordinate groups in popular culture.
==Definition==

The term excorporation was highlighted by sociologist John Fiske in his 1989 book, ''Understanding Popular Culture''. Fiske states that excorporation is “the process by which the subordinate make their own culture out of the resources and commodities provided by the dominant system”.〔Fiske, J. (1989). Understanding Popular Culture. Boston: Unwin Hyman.〕 Fiske believes this idea to be central to the study of popular culture. He argues that in an industrialized world, the subordinated group has only the use of resources supplied to them by the dominant group from which to create their own subcultures and social commodities. In his theory, Fiske refutes the idea of folk culture, any sort of ‘authentic’ culture, saying that it does not exist in such a society. In other words, the subordinate deal with what is available. This requires the study of popular culture to not only look at the various cultural commodities, but the ways in which the individual uses them as well. Fiske sees the different uses of commodities to be most interesting. The excorporation of resources is generally more varied and creative than the original.
Fiske states that the subordinate’s ability to create originality and thus oppose the dominant “results in the producers having to resort to the processes of incorporation or containment”.〔Fiske, J. (1989). Understanding Popular Culture. Boston: Unwin Hyman.〕 By reincorporating the differences made by excorporation, the dominant group strips the subordinate group from any opposition that the latter may have created. This ensures the stability of the dominant system.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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