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Ezanga
(eZanga ) was founded on May 29, 2003, by husband and wife team Rich and Beth Kahn.〔http://www.business2community.com/leadership/c-levels-recipe-work-life-balance-01006173〕 It originally operated in the affiliate advertising space, but eZanga changed its focus to fighting bot traffic and combating ad fraud with the launch of the completed Traffic Advisors in 2005.〔https://www.crunchbase.com/product/traffic-advisors-infinity)〕 eZanga continued to develop its product offerings with the January 2012 launch of AdPad, a proprietary ad management system for advertisers. Both AdPad and Traffic Advisors have continually gone through new iterations as the advertising industry continues to evolve.
== Advertising Fraud ==
In recent years, eZanga has been seen as central player within the click fraud adetection and prevention landscape. As digital advertising continues to play a central role in marketing campaigns for brands and agencies,〔http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-101112〕 ad and click fraud has become a more severe problem.〔http://www.mediapost.com/publications/article/249950/the-big-media-shift-qa-with-ezangas-richard-kah.html〕 eZanga released products in this scope sooner than many organizations with the completion of Traffic Advisors in 2005 prior to a greater industry focus from 2012-2015 〔http://www.inc.com/bill-carmody/digital-ad-fraud-why-it-matters-and-why-it-doesn-t.html〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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