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FabMart
Fabmart is an Indian retail venture founded by Alphonse Reddy in 2012, as part of MRPL (Madanapalle Retail Private Limited). Fabmart is headquartered in Bangalore, Karnataka. Although e-commerce sites like Flipkart make use of Postal Service's registered post or Speed Post〔 to deliver products in remote areas, Fabmart exclusively caters to the Tier 3 & 4 cities and towns of India and employs what is known as TouchStop & CyberShop affiliates to serve its customers.〔http://www.indiaretailnews.com/index2.php?option=com_yanc&act=archive&task=view&cid=4610&Itemid=80&no_html=1#entry_155840〕
In this model, the company will tie up with retailers in various small towns, who will book orders by displaying merchandise using a touch-screen tablet with Internet connectivity provided by the company.〔http://www.thehindubusinessline.com/todays-paper/tp-marketing/Fabmartcom-plans-to-bring-big-brands-to-small-towns/article4003498.ece〕 The key differentiator of Fabmart is that the whole shopping experience for customers in tier 3 and 4 towns is completely seamless by including Local retailers as a part of the model.〔http://www.business-standard.com/india/news/Fabmartcom-plans-expansion/486101/〕 The same partners/affiliates serve as front end sales affiliates and delivery partners in the towns.〔http://article.wn.com/view/2012/09/11/Fabmartcom_launches_new_retail_model_for_rural_markets/〕 Fabmart also follows a zero inventory model, which is one its USPs.〔http://www.franchiseindia.com/interviews/emerging/Capitalising-on-rural-urban-gap-512/〕
Fabmart already has a presence in 20 Indian towns and is expected to increase its reach to 1000〔http://www.business-standard.com/india/news/Fabmartcom-plans-expansion/489681/〕 towns by 2013.〔http://news.franchiseindia.com/franchise/Fabmart-com-seeks-expansion-via-franchising-5000/〕〔http://wrd.mydigitalfc.com/companies/Fabmart-tap-venture-capital-route-raise-5m-104〕 It has recently launched its operations in the Indian city of Madurai.〔http://www.thehindubusinessline.com/industry-and-economy/marketing/Fabmartcom-launches-madurai-operations/article4041027.ece?homepage=true&ref=wl_home〕
==Founder==
*Alphonse Reddy (Founder & CEO),〔http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=216006671〕 an Engineer from BITS and a management graduate from INSEAD.〔http://www.linkedin.com/in/alphonse〕 He has experience across Retail, Telecom and IT in Strategy, Finance and Sales & Distribution domains.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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