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Fan-gating
Fan-gating (also known as "Like-gating") is the practice of acquiring more fans for a Facebook page by requiring Facebook users to "like" the page in order to access specific content associated with the page. This content is typically exclusive features, promotional offers, games or other material.
On August 8, 2014, Facebook updated their platform policies to forbid businesses and developers from using like-gating on new apps, while existing apps will need to comply by November 5, 2014.〔()〕
==Issues with Overuse==
If fan-gating is overused with inadequate payoff for users who agree, it can lead to ''Like fatigue''. Further, users may become bored if they encounter fan-gates frequently.
The main problem is that there is no interest in the content of the brand. Using the method of the "Fan-gating" you confuse facebook statistics. Damage the user experience, resulting less time to your fan page. This affects advertisers. 〔(Other problems with the abuse of Fan-gating ),〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Fan-gating」の詳細全文を読む
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