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Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile. The company’s mobile-first platform allows marketers to optimize their campaigns and target users across a wide array of channels including social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web. That optimization is based on device-level data collected on the actions mobile app users take, including launches, registrations and purchases. Their accumulation of data now includes billions of app downloads, trillions of mobile marketing events, and profiles of nearly 60 percent of the world's mobile devices.〔 Fiksu works with more than 1,000 clients, including Disney, Coca-Cola, Dunkin Donuts, EA, and Groupon.〔〔 The company also worked with 40 of the 50 top-grossing apps in the Apple App Store in 2013. Micah Adler is the company’s CEO and founder. Under Micah’s leadership, Fiksu reached annual revenues of more than $100 million in 2014.〔〔 Fiksu is headquartered in Boston, Massachusetts. The company also has key offices in San Francisco, CA, Northampton, MA, and London.〔〔(【引用サイトリンク】url=http://www.goodnewsfinland.com/archive/news/e8460e7b/? )〕 == History == Fiksu, which means “smart” in Finnish, was originally founded in 2008 by Micah Adler as Fluent Mobile, a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The company pivoted their focus to become a mobile marketing technology provider, using that core technology to help others market their apps and acquire large volumes of loyal app users.〔〔 In March 2015, Fiksu announced a Preferred Partner Program for Mobile Ad Campaign Tracking which included Kochava, AppsFlyer, as well as others. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Fiksu」の詳細全文を読む スポンサード リンク
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