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Firmographics (also known as ''emporographics'' or firm ''demographics'') are sets of characteristics to segment prospect organizations.〔http://www.businessbrief.com/6-firmographics-that-help-pinpoint-prime-selling-opportunities〕 What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term “firmographics” is a combination of demographics and geographics. Commonly used firmographics include SIC, company size and location. Mostly term “Firmographics” is used in relation to a first step of nested approach or segmentation funnel, which was introduced by Shapiro and Bonoma in 1984.〔Brennan, Ross. Business-to-Business Marketing/Ross Brennan, Louise Canning, Raymond McDowell.-2nd edition.-SAGE:London, 2013. - 386 р.〕 ==Goals and purposes== Firmographics variables allow to consider the features of organizational behavior in details, for instance in particular industry. It is helpful when there is no significant difference between operating variables, purchasing approach, situational factors and personal characteristics of customers.〔 Geodemographic segmentation is a logical starting point because #The data are obtainable through secondary sources, government agencies, or demographic vendors; #It provides a quick snapshot of a market—an understanding of market structure and potential customer segments; and #Target populations can be sampled to represent characteristics of the entire market at a much lower cost than other forms of business segmentation.〔http://books.google.ru/books?id=sQXfAQAAQBAJ&pg=PT79&lpg=PT79&dq=chapter+4+geographics+firmographics&source=bl&ots=zK7ZnZHtqR&sig=d3Pqk1MOWaAACu-ZBbHSgy20IZM&hl=ru&sa=X&ei=lLCuUq7RCZHV4QTR-ICYCg&ved=0CCwQ6AEwAA#v=onepage&q=chapter%204%20geographics%20firmographics&f=false〕 However, Webster (2005) believed that this approach misses a set of essential variables. Moreover, a differentiation between segmentation bases of nested approach is too complicated.〔Уэбстер, Фредерик. Основы промышленного маркетинга/Фредерик Уэбстер.-М.Ж Издательский Дом Гребенникова, 2055. - 416 с.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Firmographics」の詳細全文を読む スポンサード リンク
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