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Foster Grant
Foster Grant, or FosterGrant, is an American brand of eyewear founded by Sam Foster in 1929. The Foster Grant brand is a subsidiary company of FGX International, a consumer goods wholesaler with headquarters in Smithfield, Rhode Island, which has been owned by Essilor since 2010.〔(FGX International expansion approved ), Gerry Goldstein, Valley Breeze & Observer, 2 January 2013]〕
Foster Grant's original production line was ladies' hair accessories; over the company's lifetime they also produced other plastic materials including heart-lung pumps.〔(Foster Grant Collection, Syracuse University )〕
==Early years and the development of mass market sunglasses==
In the 1850s, celluloid was invented as a substitute for substances such as ivory and turtle shell. One major use for the new substance was in the production of hair combs. Samuel Foster founded Foster Grant to produce these celluloid hair combs.
In the 1920s, Hollywood actresses (ironically featured on celluloid film) started wearing shorter hair styles. These became popular causing a collapse in the market for combs, and threatening Foster Grant. However, the development of injection molding technology made it possible to produce mass market celluloid sunglasses. Sales rapidly increased with Hollywood stars featuring in advertising campaigns, and the company became a major player in the sunglasses industry. 〔http://www.scientificamerican.com/article/a-brief-history-of-plastic-world-conquest/〕
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