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FreshDirect : ウィキペディア英語版
FreshDirect

FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area. It also offers next-day delivery to much of New York City and parts of Nassau and Westchester Counties, New York; Fairfield County, Connecticut; Hoboken, Newark, and Jersey City; and Philadelphia, Pennsylvania. The company was founded by former CEO of Fairway "Like No Other Market" Joe Fedele and Jason Ackerman, a former investment banker who specialized in the grocery industry. FreshDirect custom-prepares groceries and meals for its customers, a manufacturing practice called Just In Time that reduces waste and improves quality and freshness.
Introduced to the New York market in 2002, its business grew popular for its convenience, fresh food and comparatively lower prices than many Manhattan supermarkets
*〕 although less competitive elsewhere.〔
*〕 The service is popular for its distribution of organic food and locally grown items, as well as items that consumers see in supermarkets daily. It also delivers numerous kosher foods and is recognized by the Marine Stewardship Council as a certified sustainable seafood vendor.〔
*〕
==Operations==
FreshDirect uses SAP AG software to process thousands of orders placed on its website every night. Orders are dispatched to the kitchen, bakery, deli as well as fresh storage rooms, produce ripening rooms and production areas within the company's refrigerated facility. All order components are custom-cut, packaged, weighed and priced. In the case of dry goods or frozen foods, items are picked from storage before being placed inside bins that travel along conveyors to the sorting area. There, products in a customer's order are scanned and gathered in corrugated fiberboard boxes. The boxes are labeled, recorded and loaded into refrigerated delivery trucks.
The company is based in a building in Long Island City and is one of the largest employers in the area. Though the website and plant processes were in development for several years before its public launch, the company made its first deliveries to Roosevelt Island on July 11, 2002. FreshDirect has since expanded service to New York, Kings, Queens, Bronx, Nassau, Suffolk and Westchester counties in New York, as well as Northern New Jersey. The company now has almost 2,000 employees.
In 2011, UK retailer Morrisons bought a 10% stake in the company in order to learn about online shopping in order to launch its long awaited online shopping service in the UK. In March 2014 Morrisons sold their 10% stake in the company, stating they no longer needed the company.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「FreshDirect」の詳細全文を読む



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