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FruITion : ウィキペディア英語版
FruITion
fruITion〔ISBN 978-0-9771400-3-9〕 is a novel by Chris Potts, a corporate strategist specializing in exploiting Information Technology (IT) and investing in change. It was published in the USA in February 2008 by Technics Publications, LLC.〔(Technics Publications, LLC )〕 It sets out to offer a change from ‘the same old books about IT and strategy’.〔(Author’s website )〕 According to CIO magazine, “Few CIOs today are wholly business strategists, but the role is changing. Potts's narrative spells out how you might change with the times.”〔(CIO Magazine, USA )〕 Subtitled “Creating the Ultimate Corporate Strategy for Information Technology”, it asks and answers an unorthodox and enlightening question about the relationship between strategy and IT:
“What happens when corporate strategists decide to take over the IT agenda, ignore all the IT Strategy orthodoxies and use it ways that the IT specialists never intended?”〔(Preface to fruITion )〕
For many involved in the relationships between a business, its strategy for IT, and IT people, this is an innovative and revealing perspective. Typically, it is the IT people who define the strategy, and how they relate to everyone else. In fruITion everything is approached from the opposite viewpoint, on the basis that “innovation in the relationship between IT and everything else may, at times, be better driven by people outside of IT.”〔(Interview with the author, for TDAN )〕
==Setting==
fruITion is narrated by a Chief Information Officer (CIO) called Ian, who we must assume is fictional. The events in the book are set in and around a corporate headquarters in London, England although Ian is introduced as being “originally from elsewhere” (an unexplained reference in the Preface that hints at the allegorical nature of the book). Other main characters in the story include: Juliette, the Chief Executive Officer; Graham, the company’s Strategy Director; James, the Chief Financial Officer; Marianne, the Group Director of Brand and Marketing; Christine, Ian’s head of IT/Business Partnerships; and Simon, Ian’s IT Strategy Manager.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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