| 翻訳と辞書 |
Fukubukuro
is a Japanese New Year custom in which merchants make grab bags filled with unknown random contents and sell them for a substantial discount, usually 50% or more off the list price of the items contained within. The low prices are usually done to attract customers to shop at that store during the new year. The term is formed from Japanese ''fuku'' (福, meaning "good fortune" or "luck") and ''fukuro'' (袋, meaning "bag"). The change of ''fukuro'' to ''bukuro'' is the phenomenon known as ''rendaku''. The ''fuku'' comes from the Japanese saying that "there is fortune in leftovers" (残り物には福がある). Popular stores' ''fukubukuro'' usually are snapped up quickly by eager customers, with some stores having long lines snake around city blocks hours before the store opens on New Year's Day. ''Fukubukuro'' are an easy way for stores to unload excess and unwanted merchandise from the previous year, due to a Japanese superstition that one must not start the New Year with unwanted trash from the previous year and start clean. Nowadays, some ''fukubukuro'' are pushed as a lavish New Year's event, where the contents are revealed beforehand, but this practice is criticized as just a renaming of selling things as sets.
== History ==
The concept of ''fukubukuro'' was invented by Ginza Matsuya Department Store in the late Meiji period and has since spread to most retailers. The custom has spread to other cultures; for example, in the Honolulu shopping center Ala Moana Center, several stores adopted in this tradition in 2004. Many Sanrio Stores in the United States often adopt this tradition as well.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Fukubukuro」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|