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Funware Funware, a term coined by Gabe Zichermann, is the use of game mechanics in non-game contexts to encourage desired user actions and generate customer loyalty. Funware typically employs game mechanics such as points, leaderboards, badges, challenges and levels. Funware is employed online in websites such as eBay and Facebook as well as in application software such as ''MyTown'' and offline activities such as the accumulation of points and leveling up in frequent flyer programs. Websites are increasingly using gamification software services such as (UserInfuser ) to increase user engagement. ==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Funware」の詳細全文を読む
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