|
Gross Margin Return on Inventory Investment (GMROII) is a ratio in microeconomics that describes a seller's return on every unit of currency spent on inventory. It is one way to determine how profitable the seller's inventory is, and describes the relationship between the profit earned from total sales, and the amount invested in the inventory sold. Generally for a seller, the higher the GMROII the better. Since the inventory is a very widely-ranging factor in a seller's investment in working capital, it is important for the seller to know how much he might expect to gain from it. The GMROII answers the question "for each unit of average inventory held at cost, how many units of currency of gross profit I generated in one year?" GMROII is traditionally calculated by using one year's gross profit against the average of 12 or 13 units of inventory at cost. GMROII may vary depending on which segment we are analyzing (Women Apparel, Toys, Home, Sport Ware, etc.), but a rule of thumb is that a GMROII of typical retailer is above $3.0.〔PWC's Retail Benchmarking Survey. November 2013. http://www.retailcouncil.org/sites/default/files/documents/pwc-benchmarking-study-2013-11-en.pdf〕 ==GMROII in the Retail Industry == GMROII is particularly important in the retail industry where stock turn (i.e. sales units divided by average inventory units) and Gross Margin Percent can vary heavily by item, market segment, location, and period. GMROII can act as the main driver for retailers to analyze their product and store offering. This metric does not suffer from the major disadvantages some of the other main performance metrics do. For example: *Products or stores with high sales often have lower margin or excessive inventory *Products with a high stock turns often have a low margin *High margin items are often slow sellers and thus produce low profits *High profit products often have low margin, high volume sales but also high inventory levels that prevent other products from being displayed and sold Retailers usually drive their business based on sales or margin. In a retailer where budgets and bonuses are based on sales, employees often achieve that by lowering the margin or putting too much stock in their stores. A high GMROII indicates a good balance of sales, margin, and inventory cost. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「GMROII」の詳細全文を読む スポンサード リンク
|