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| Gaines-Burgers ： ウィキペディア英語版 |
Gaines-Burgers
Gaines-Burgers was a brand of dog food. It was introduced in 1961 by General Foods, and production ceased in the 1990s. The product consisted of individually wrapped patties of moisturized dog food which resembled a hamburger. Unlike hamburgers, the Gaines-Burgers could be stored at room temperature for long periods of time. The technique was later used for human foods. Gaines-Burgers were named after the former Gaines Food Company of Sherburne, New York, a major pet food company acquired by General Foods in 1943.〔( Learn from the Past, 10/24/2007, Retrieved on 11/26/2012 )〕 In November 1982 General Foods introduced "Improved Gaines-Burgers Cheese", advertised as made with cheddar cheese.〔(ADVERTISING; Dog Food Campaign, NY Times, November 29, 1982, Retrieved on 11/1/2008 )〕 The "improved" reference relates to an earlier version of the product "with cheese" marketed in the early 1970s.
In 1972, National Lampoon's ''Deteriorata'' (a spoof of ''Desiderata'', then enjoying a measure of popular attention thanks to a spoken word recording) singled out Gaines-Burgers "with cheese" in order to poke fun at modern product advertising using the line, ''"Take heart amid the deepening gloom that your dog is finally getting enough cheese."''
In 1984, General Foods sold Gaines to Anderson, Clayton.〔(General Foods To Sell Off Gaines )〕 In 1986, Quaker Oats Company bought Anderson, Clayton to acquire Gaines for its pet food division; the rest of Anderson, Clayton was sold to Kraft.〔(Kraft Is Acquiring A Quaker Division )〕
== Footnotes ==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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