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Gevalia ((:jəˈvɑːlɪa); ; ) is the largest coffee roastery in Scandinavia. In North America, the company sells coffee directly to consumers via home delivery. Gevalia discontinued sales of tea in 2015. Customers order from a customer service center and a website that was relaunched in August 2009. A wholly owned subsidiary of Kraft Foods Group, Gevalia produces more than 40 different varieties of coffee and tea. ==Gevalia history== Located in Gävle, Sweden (''Gevalia'' in Latin), Gevalia was introduced in 1853 in Sweden by the trading company Victor Theodore Engwall & Co KB. Jacob Engwall was CEO from 1963 to 1972. After 120 years as a family company, it was sold in 1971 to Mondelēz International predecessor company, General Foods. Most Gevalia coffee is sold in Sweden, Denmark and in the Baltic area, but some is exported to America. Gevalia owes a large part of its current success in Northern Europe to a well-known and long-running marketing campaign with the theme of "unexpected visitors", starting in the early 1990s. The campaign featured in addition to print ads and movie commercials also installations in public places in Sweden featuring submarines and airplanes. 〔http://www.gd.se/gastrikland/gavle/ovantat-besok-5〕 Gevalia began North American sales, via mail-order delivery service, in 1983. Gevalia is perhaps most well known for its introductory offer of a free coffeemaker and other coffee-related incentives. These offers were seen in magazine advertisements, direct mailings, and television commercials, but were later overtaken by online advertising. Some of these Gevalia.com advertisements were the basis of the 2005 Hypertouch based lawsuit. A mainstream supermarket brand in Northern Europe, Gevalia is marketed in the United States as a premium brand. Gevalia holds the royal warrant for coffee roasters from H.M. the King of Sweden. Gevalia also maintains an Office Coffee Service, offering mail-order coffee by the case, as well as coffee singles. Gevalia is also sold for the Tassimo and K-Cup systems in the United States. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Gevalia」の詳細全文を読む スポンサード リンク
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