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Globality is the end-state of globalization – a hypothetical condition in which the process of globalization is complete or nearly so, barriers have fallen, and "a new global reality" is emerging. The term was used in 1998 by author and economist Daniel Yergin in a ''Newsweek'' article that described the end-state of the globalization process,〔 〕 and in his book, ''Commanding Heights: The Battle for the World Economy''. Though Yergin was credited with having coined it, the word is in fact much older. William Safire traces the etymology of “globality” in his book ''No Uncertain Terms''〔Safire, William. (2004). ''No Uncertain Terms: More Writing from the Popular "On Language" Column in The New York Times Magazine'', Simon & Schuster, ISBN 0-7432-5812-6, ISBN 978-0-7432-5812-8.〕 and identifies a range of citations as far back as 1942, when it was used as a synonym for “global.” Current use of “globality” as it applies to business – as a description of the current competitive state of world commerce – was not adopted until recently. The term has been described by William J. Holstein in the ''New York Times'' as "a new buzzword () doesn’t work — it merely describes trends that have been under way for at least two decades under a very similar name."〔Holstein, William J. (2008). ("The American Multinational, Unbowed," ) ''The New York Times'', June 29.〕 == Characteristics == According to all these authors, globality is what comes next after globalization: a new state of worldwide hyper-competition. Sirkin et al. (2008) further detail globality’s three main features as they apply to commerce and business: # A significant structural shift in the flow of commerce: companies from every part of the world are now competing with each other for “everything” – customers, suppliers, partners, capital, intellectual property, raw materials, distribution systems, manufacturing capabilities, and most important, talent. In this competitive free-for-all, products and services flow from many locations to many destinations. # A breakdown in the established hierarchy of commercial power and influence: power is shifting away from traditional centers of influence in developed markets in the United States, Europe, and Japan, as companies from rapidly developing economies (RDEs) are quickly assuming leadership positions in global markets, forcing established leaders to compete on new terms. # The emergence of new business and governance practices better suited to a truly global and decentralized business environment. To compete successfully in a world of globality, established industry leaders from developed markets are being forced to learn from competitors in developing markets. The practices include shifting autonomy and decision making outward to satellite operations; redeploying assets to build commerce within emerging regions; and expanding quickly into new markets to match the speed and scale with which challengers are rising. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Globality」の詳細全文を読む スポンサード リンク
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