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GoldieBlox is an award-winning, interactive toy company on a mission to inspire the next generation of female innovators. GoldieBlox launched in 2012 and went from a prototype on Kickstarter to more than $1m of pre-orders placed in under a month. In just under two years, GoldieBlox has made its way to Toys "R" Us, Amazon, and more than 6,000 retailers worldwide, including Canada, Australia, and the UK. The company was founded by Debbie Sterling, a Stanford engineering graduate and entrepreneur, and is based in Oakland, CA. GoldieBlox was named “People’s Choice” and “Most Educational Toy” at the 2014 Toy of the Year Awards. Now offering six unique toy sets and expansion packs, a mobile app, and digital playground, the brand aims to highlight Goldie and her friends as role models for girls around the world. GoldieBlox pairs a construction kit with a storybook, engaging girls’ verbal skills and encouraging them to build alongside the narrative of Goldie, a curious and confident inventor, and her friends. GoldieBlox’s mission is to close the gender gap in STEM science, technology, engineering, and math - and change the way we think about toys for girls. ==History== While Sterling was a student at Stanford, she noticed her classes were predominantly male. This ratio was indicative of a larger gender gap; while she was at Stanford, the percentage of women in engineering in the United States was only 11% After research, Sterling found that girls begin to lose interest in math and science as young as age 8. She set out to create a solution, but knew that creating a pink construction toy wasn’t enough. She spent two years studying early child development, specifically in girls and the gender marketing of toys, and learned that girls excel in verbal skills, reading and writing. The breakthrough of GoldieBlox marries the story of Goldie, a girl inventor who loves to build, with a construction kit. To fund her first round of production, Sterling created a Kickstarter campaign in 2012. The project reached its funding goal of $150,000 in 4 days, and went on to raise a total of $285,881 with 5,519 backers by the end of the campaign. In just under two years, GoldieBlox has made its way to Toys “R” Us, Amazon, and more than 1,000 retailers nationwide and in Canada, the U.K. and Australia. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「GoldieBlox」の詳細全文を読む スポンサード リンク
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