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Goyard
Goyard is a French trunk and leather goods maker. Established in 1853 in Paris, and previously doing business as Martin (Pierre-François Martin founded the House of Martin in 1792)〔goyard.com ( from the houses of martin and morel to the house of goyard: a legacy of excellence )〕 and then Morel,〔Pierre Tzenkoff,'' Goyard, Malletier, Maison fondée en 1792, édition Devambez, 2010 p 10''〕 it is the oldest such organization still in business, older than Louis Vuitton by one year.〔Chavie Lieber , racked.com (Why Goyard Remains Fashion's Most Mysterious Luxury Brand ) Sep 3, 2014〕 François Goyard (1828–1890) made box making, packing and trunk making the family’s trade when he purchased Maison Morel, successor to Maison Martin. Edmond Goyard (1860–1937) expanded his business from 1885 to 1937. Robert Goyard (1893–1979) was the face of the brand during the booming post-war years. François Goyard played a significant role in further increasing the firm’s growth with his daughter Isabelle Goyard (1959-). Jean-Michel Signoles bought Goyard in 1998,〔Frédéric Martin-Bertrand,''L'artisanat retrouvé de Goyard, article du Figaro du 18-19 juin 2011''〕 and turned the privately-owned company into an internationally renowned brand. ==History ==
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