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Grabyo is a mobile video and advertising company. Its cloud-based technology is used by rights owners and TV networks to create, distribute and monetise TV and live video clips across websites, social media channels and social mobile apps in real time. The live video platform allows rights holders to activate mobile audiences, drive tune-in and generate revenue from third party sponsors or pay-TV services. The company was founded in 2013 and now works with over 60 premium rights holders including the NHL, Eurosport, Sky Sports, the Brit Awards, Wimbledon, FIFA World Cup, Channel 5, ATP World Tour, Ryder Cup, FIA Formula E Championship and UFC. In October 2015 the company launched technology to help video publishers adapt horizotonal 16:9 video into mobile friendly formats such as vertical video and square video. According to global media agency Mindshare (firm), the ability to share live TV clips in real time across social networks is 'a highly significant technological advancement' as it enables brands to engage social media users at scale. Over the course of Wimbledon 2015, clips shared using Grabyo's platform generated 48 million video views. ==How it works== Grabyo Studio ingests live TV and video feeds so that segments of a show or event can be clipped during broadcast via a browser-based live video editing suite. It is a one button operation to grab a video segment and ads from brand sponsors are automatically added to the clips. The clips can also be previewed and edited, with comments and hashtags, before being shared with integrated sponsorship and advertising assets. The real-time clips play out in native format on each social platform, ensuring optimal engagement and distribution. Grabyo VIP is a native video sharing app for verified users of social platforms, including star talent, media publishers, rights holders and brands. Using Grabyo VIP, they can capture, edit and share video across both Facebook and Twitter in native formats simultaneously. Grabyo VIP also enables rapid discovery and re-sharing of premium video content that has previously been distributed across the Grabyo platform by broadcast and rights holder partners. FIA Formula E Championship is using Grabyo VIP to help its racing teams and drivers re-share videos from the live broadcast as well as their own exclusive content in real-time. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Grabyo」の詳細全文を読む スポンサード リンク
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