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Greatview
Greatview Aseptic Packaging Company is a multinational aseptic processing company with its head office based in Beijing, China. Founded in 2003, Greatview offers aseptic carton solutions and related services for dairy and non-carbonated soft drink companies whose products are compatible with Tetra Brik Aseptic filling machines. Greatview presently has three packaging facilities worldwide, two of which are located in China, in Gaotang, Shandong and Helingeer, Inner Mongolia; the third facility is the company's primary exporting facility and is located in Germany, in the city of Halle (Saale), Saxony-Anhalt.〔http://www.greatviewpack.com/info/list2288b7a1dc9042aeb2efd004b895df3f_1.html〕
Originally named "Tralin Pak″, the company was initially engaged in the production and sale of multi-layered compound packaging materials, paper cartons and other paper packages for beverage companies in the PRC, but re-established as a manufacturer of aseptic packs after its current CEO, Mr. Jeff Bi and Chairman, Mr. Hong Gang joined the company in 2003.〔''VC Research'' IPO Fact Sheet, p.1 http://www.vcgroup.com.hk/CM_v2/Document/en/IPO%20Fact%20Sheet%20-%20Greatview%20Aseptic%20Packaging%20(468).pdf〕
==Breaking Monopoly==
Greatview's early years in the PRC were difficult, which was largely owing to Tetra Pak's hostile tactics in trying to eliminate competition in the monopoly market between 2003 to 2005. However, by the end of that year, rapid expansion in China's dairy industry had meant that a capacity bottleneck occurred at Tetra Pak China, and Greatview seized the opportunity of supplying cartons to some of Tetra Pak's smaller customers, which turned to Greatview as an alternative supplier.
Though the bottleneck offered a crucial lifeline for Greatview, Tetra Pak's tying and bundling competitive strategy with exclusivity restrictions on customers continued to hamper the company's progress.〔Tao, Zhigang ''Tetra Pak Versus Greatview: The Battle Beyond China''.〕 It wasn't until August 2008, however, when China's Anti-Monopoly Law came into effect was Greatview able to grow and turn the aseptic packaging industry into a new playing field.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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