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Joel Makower
Joel Makower (born 19 February 1952 in Oakland, California) is an entrepreneur, writer, and strategist on sustainable business, clean technology, and green marketing. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value; the creation of new companies and markets for clean energy, clean water, and advanced materials; and the strategies and tactics companies use to communicate and market their environmental efforts and leadership, especially to consumers.〔(Joel Makower: Business. The Environment. The Bottom Line. )〕
Makower has written more than a dozen books,〔(Why Joel Makower Is Optimistic About The Future Of Green Business )〕 including ''Strategies for the Green Economy'', ''The Green Consumer'' and ''The E-Factor: The Bottom Line Approach to Environmentally Responsible Business''. In 2010, Makower was awarded the Hutchens Medal by the American Society for Quality.〔(Hutchens Medalists )〕 In 2014, he was inducted into the Hall of Fame of the International Society of Sustainability Professionals.〔(ISSP Sustainability Hall of Fame )〕
Books by Makower include ''The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business'' (Random House, 1992) and ''Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World'' (Simon and Schuster, 1994). In 2008, Makower authored "Strategies for the Green Economy" (McGraw Hill), with an appendix by social marketing expert Cara Pike.〔〔 He also writes and speaks on the environmental impact of consumerism.〔Joel Makower, (Save the Buyosphere! Selling Green in the Age of More, More, MORE ), BrightTALK, April 24, 2009.〕 Makower writes a blog on these topics, “Two Steps Forward” and contributes to Worldchanging and other blogs on progressive business topics.〔Joel Makower, (Save the Buyosphere! - Consumer Behavior, By the Book ) Futurelab, June 18, 2006.〕
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