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GroupM
GroupM is the world’s largest advertising media company in terms of billings.〔http://www.wfanet.org/globalnews.cfm?id=167〕 It is headquartered in New York City with over 21,000 employees and 400 global offices in 81 countries. GroupM was formed in 2003 by WPP Group to serve as the parent company of WPP's media agencies including Maxus, MEC, MediaCom, Mindshare, QUISMA, Xaxis, Outrider, Catalyst, Kinetic, Quasar, IEG, Movent, Vocanic, Agency M and Plista. It handles over 32% of the world's media billings making it the world's largest media investment management operation.〔 Dominic Proctor is Global President of GroupM and manages the worldwide operations including the management of GroupM’s agencies worldwide. Irwin Gotlieb is Chairman of GroupM and focuses on the overall strategic direction of GroupM.
==Services==
Through its agencies, GroupM offers advertising media selection services including: media planning and media buying, branded content, digital media, ROI and consumer research, internet marketing (digital, direct, search), content creation, social media marketing, out-of-home advertising and entertainment, sponsorship and sports marketing.〔(GroupM Company Profile - WPP )〕
All of GroupM's agencies are independent global operations in their own right. GroupM works as a parent and collaborator in activities such as trading, content creation, digital advertising, finance, proprietary tool development and other business-critical capabilities.〔(GroupM company website )〕
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