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Hoefler & Co.
Hoefler & Co. (H&Co) is a type foundry in New York City run by type designer Jonathan Hoefler, which achieved its greatest fame while working with Tobias Frere-Jones under the name Hoefler & Frere-Jones from 1999 to 2014. H&Co develops fonts for both the retail market and for individual clients. Clients include ''The New York Times'', ''The Guardian'', ''The Sun'', ''The Times'', and ''Esquire''.〔(【引用サイトリンク】title=Tobias Frere-Jones - Design History Research )〕
The company was founded in 1989, and created original typefaces on commission for ''Rolling Stone'', ''Sports Illustrated'', ''Harper's Bazaar'' and ''The New York Times''. H&Co remains heavily involved in editorial design, with recent commissions from ''Martha Stewart Living'', ''The Wall Street Journal'', ''Esquire'', ''Wired'' and ''Condé Nast Portfolio'' as well as corporate typefaces created for Tiffany & Co., Nike, Inc., and Hewlett Packard. It has worked with a number of prominent institutions in New York City, including the headquarters of the United Nations, the Guggenheim Museum, the Whitney Museum, Lever House, Radio City Music Hall, and The New York Jets. Because of its connection to New York City history, its Gotham typeface was selected in 2004 for the cornerstone of One World Trade Center, to be built on the World Trade Center site.
==Work==
The company specialised in developing extremely complex, comprehensive fonts for use in newspapers and magazines requiring a wide range of styles: its Gotham typeface for GQ extends to 74 for print alone, and its Surveyor family to 100.〔(【引用サイトリンク】url=http://www.typography.com/fonts/gotham/overview/ )〕〔(【引用サイトリンク】url=http://www.typography.com/fonts/gotham-rounded/styles/ )〕〔(【引用サイトリンク】url=http://www.typography.com/fonts/surveyor/overview/ )〕 Its designs often took inspiration from the past and under-known aspects of typeface design, such as Soviet house numbers, metal lettering on bus terminals, engraved maps and old petrol pumps, but generally avoided direct historical revivals.〔(【引用サイトリンク】url=http://www.typography.com/fonts/numbers/overview/ )〕 Bloomberg Businessweek commented that Hoefler and Frere-Jones bonded over a dislike of "so-called grunge typography, which trafficked in angst and messiness. Neither Frere-Jones nor Hoefler took to that trend, preferring a cleaner style based on historic typefaces."
The company's work was profiled in ''The New York Times'', ''Time'', ''Esquire'', ''Wallpaper'', and ''Wired'', as well as the design publications ''Baseline'', ''Cap & Design'', ''CreativePro'', ''Communication Arts'', ''Desktop'', ''Eye'', ''Design'', ''Graphis Inc.'', ''I.D.'', ''Idea'', ''IdN'', ''Metropolis'', ''Page'', ''Print'', ''Publish'',and ''+81''. H&Co's work is part of the permanent collections of both the Smithsonian Institution and the Victoria & Albert Museum, and has been recognized by the American Institute of Graphic Arts and the National Design Awards.
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