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HHCL
HHCL (formally Howell Henry Chaldecott Lury and Partners) was an advertising agency based in London, and was prominent in the 1990s. The agency was famous for its work on Tango, creating the famous ''Orange Man'' (also known as ''Slap'') commercial in 1991 as well as the commercial, ''St George'' for Blackcurrant Tango in 1997.〔http://www.framestore-cfc.com/#/Commercials%20London/BlackcurrantTango,StGeorge 'St. George'〕 In 1994 it created the ''Does exactly what it says on the tin'' campaign for Ronseal. The firm won fame (and notoriety〔Undated interview with Rupert Howell http://floti.bell.ac.uk/Advertising/dont_hire_them.htm〕) for its innovative working practices, and was voted 'Agency of the Decade' by ''Campaign'' magazine〔''Campaign'' magazine ''Agency of the Decade'' award announcement on Brand Republic website (registration required) http://www.brandrepublic.com/login/News/35096/〕 in 2000. After mergers and a name change to United London, the agency was closed in early 2007.〔''Campaign'' magazine article ''Close-Up: Live Issue - From historic to history: so long, United London'' archived on Brand Republic website (registration required) http://www.brandrepublic.com/login/Research/650619/〕
==History==
Howell Henry Chaldecott Lury & Partners was founded by Rupert Howell, Steve Henry, Axel Chaldecott, Adam Lury and Robin Price and launched on October 17, 1987.
In 1994 the agency became the first to offer both above and below the line advertising as well as PR, an initiative labelled 3D Marketing. HHCL was bought by Chime PLC in October 1997〔Article ''Chime bedfellows anticipate a prosperous union'' in ''Campaign'' magazine 7 November 1997 http://www.accessmylibrary.com/coms2/summary_0286-5565085_ITM〕 and merged into the Red Cell Network in January 2002.〔Article ''Red Cell chief to head new agency as HHCL merger is finalised'' on mad.co.uk news site http://www.mad.co.uk/Main/Home/Articles/f4b83d556de6478cb0a09cfa7009c65d/Red-Cell-chief-to-head-new-agency-as-HHCL-merger-is-finalised.html〕 The HHCL initials were dropped and the agency become United London in January 2006 before being closed down by its owner WPP Group in early 2007.〔''Campaign'' magazine article ''Close-Up: Live Issue - From historic to history: so long, United London'' archived on Brand Republic website (registration required) http://www.brandrepublic.com/login/Research/650619/〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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