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HeadOn is the brand name of a topical product claimed to relieve headaches. It achieved widespread notoriety in 2006 as a result of a repetitive commercial, consisting only of the tagline "HeadOn. Apply directly to the forehead," stated three times in succession. Originally sold as a homeopathic preparation, the brand was transferred to Sirvision, Inc. in 2008, who re-introduced the product with a new formulation. ==Commercial== HeadOn's notoriety came in part due to its advertisements on cable and daytime programming on broadcast television which consisted of using only the tagline "HeadOn. Apply directly to the forehead," stated three times in succession, accompanied by a video of a model using the product without ever directly stating the product's purpose. On September 18, 2006, a new advertisement debuted on US channels; the opening is the same as the original HeadOn, with the words "HeadOn, apply directly" occurring before the sound fizzles out while a person walks on and mocks the tagline, stating "HeadOn, I can't stand your commercial, but your product is amazing!", "HeadOn, I hate your commercial! But I love your product.", or "HeadOn, your commercial is so annoying, but you've got a great product!" As of June 2007, the advertisement has changed again—this time to a chorus of people saying "Head on, apply directly to the forehead?", a single announcer repeating "apply directly to the forehead", and then the chorus doing the same thing. This newer ad also features a slow-motion version of the model using the product. Manufacturer Miralus Healthcare decided not to include any factual claims about the product in the spots after the National Advertising Division of the Better Business Bureau objected to the claim that HeadOn provided "fast, safe, effective" headache relief made in an earlier spot. A previous campaign included the phrase "Should I know about HeadOn?"〔 Miralus Healthcare used focus groups to try a number of potential commercials, with one focused solely on repetition; the focus groups recalled the ads much more than with any other method,〔 although many people considered the ads annoying. Dan Charron, vice president of sales and marketing at Miralus, told the ''Los Angeles Times'' that nobody in the focus groups had told him that the ads were annoying. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「HeadOn」の詳細全文を読む スポンサード リンク
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