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Heavy-up
Heavy-up advertising is a high concentration of advertising for a short period in a media schedule. If an advertiser's product is more likely to be used at one specific time than at another, the advertiser may choose to heavy-up the advertising for that time period. For example, a candy manufacturer may opt for heavy-up advertising during the two weeks prior to Halloween. Heavy-up also can refer to additional sample being added to a survey to focus on specific subgroups or categories of respondents from whom the surveyor wants to get additional completes, on top of the base sample.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Heavy-up」の詳細全文を読む
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