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Hellmann's and Best Foods are brand names that are used for the same line of mayonnaise and other food products. The Hellmann's brand is sold in the United States east of the Rocky Mountains, and also in Latin America, Europe, Middle East and Canada. The Best Foods brand is sold in the United States west of the Rocky Mountains, and also in Asia, Australia, and New Zealand. Hellmann's and Best Foods are marketed in a similar way. Their logos and web sites resemble one another, and they have the same English slogan: "Bring out the best". Both brands were previously sold by the U.S.-based Bestfoods Corporation, which also sold several other food products in addition to Hellmann's and Best Foods mayonnaise. Bestfoods, known as CPC international before 1997, was acquired by Unilever in 2000. ==History== In 1905, Richard Hellmann from Vetschau, Germany, opened a delicatessen on Columbus Avenue in New York City, where he developed the first ready-made mayonnaise. It became so popular that he began selling it in bulk to other stores. He got his recipe from his beloved Belgian grandmother. In 1912 he built a factory to produce his mayonnaise in even greater quantities. It was mass marketed and called Hellmann's Blue Ribbon Mayonnaise. It was so successful, Hellmann closed his delicatessen by 1917 to devote full-time to his mayonnaise business. While Hellmann's Mayonnaise thrived on the U.S. East Coast, the California company Best Foods introduced their own mayonnaise. Best Foods Mayonnaise became popular on the West Coast, and was operating a major plant in San Francisco in the first half of the twentieth century. In 1932, Best Foods bought the Hellmann's brand. By then both mayonnaises had such commanding market shares in their respective halves of the country that the company decided that both brands and recipes be preserved. To this day: * Best Foods Mayonnaise is sold west of the Rocky Mountains, specifically, in and west of Montana, Wyoming, Colorado, and New Mexico. * Hellmann's is sold east of the Rockies, specifically, in and east of the Frontier Strip (North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, and Texas). In 1955, Best Foods acquired Rosefield Packing Co., makers of Skippy peanut butter. Best Foods was bought by Corn Products Refining Company in 1958 to form Corn Products Company, which in 1969 became CPC International Inc. Hellmann's mayonnaise arrived in the United Kingdom in 1961 and, by the late 1980s, had over 50% market share. Prior to 1960, Hellmann's and Best Foods were advertised both in the same advertisements. The ads pointed out that it is known as Hellmann's in the East, and Best Foods in the West. Around 1968 the Best Foods brand added the Blue Ribbon from the Hellmann's brand, making them more sister products. Since 2007, both brands have exactly the same design. In 1997, CPC International split into two companies: Bestfoods, becoming its own company once more (and also including the Hellmann's brand), and Corn Product International. Bestfoods was acquired by Unilever in 2000. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Hellmann's and Best Foods」の詳細全文を読む スポンサード リンク
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