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Hootsuite is a social media management system for brand management created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.〔(【引用サイトリンク】 title=Hootsuite - Engagement )〕 Additional integrations are available via Hootsuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube.〔(【引用サイトリンク】 title=Hootsuite - App Directory )〕 Based in Vancouver, Hootsuite has over 500 staff located in Vancouver, San Francisco, New York, Hong Kong, London, Sydney, Singapore, and other countries. The company operates on a freemium model and has over 10 million users in more than 175 countries.〔 ==History== In 2008, Holmes needed a tool to manage multiple social media networks at his digital services agency, (Invoke Media ).〔("Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Ryan Holmes, CEO of Hootsuite" ). MediaCom. Retrieved March 21, 2012.〕 Finding that there was no product in the market offering all the features he sought, Holmes, along with Dario Meli, David Tedman, and the Invoke team, chose instead to develop a platform of their own that would be able to organize their many social media accounts and networks.〔("5 Tips for Startup Success From a Co-Founder of Hootsuite" ). Mashable. Retrieved March 21, 2012.〕 The first iteration of this social media management system launched on November 28, 2008 in the form of a Twitter dashboard called BrightKit.〔("BrightKit makes using multiple Twitter accounts easy" ). Vancouver Free Press, #whatsup. Retrieved March 21, 2012.〕 Recognizing that many other individuals and organizations across the world were facing similar problems with managing multiple social accounts, Holmes decided that BrightKit could be the solution for other businesses also looking to organize their own social networks.〔 The launch of BrightKit met very positive reception, thanks to its clean interface and publishing capabilities.〔("BrightKit: The Shiniest Twitter Scheduler and Tracker Yet" ). Mashable. Retrieved March 21, 2012.〕 In February 2009, Holmes offered a $500 prize for renaming the platform, and used crowdsourced suggestions from the dashboard’s over 100,000 users as contest submissions.〔("What You Should Outsource to Amp Up Efficiency" ). eESI PeopleTalk. Retrieved March 21, 2012.〕 The winning idea was Hootsuite, a moniker submitted by a user named Matt Nathan〔("BrightKit follower-sources new Hootsuite name" ). TechVibes. Retrieved March 21, 2012.〕 and based upon "Owly", the dashboard’s owl logo, as a word play on the French expression "tout de suite", meaning "right now". In November 2009, the Hootsuite dashboard expanded its offering to further support Facebook and LinkedIn, allowing the capability to use Twitter Lists.〔("Hootsuite Adds Support for Facebook, LinkedIn, and Twitter Lists" ). Mashable. Retrieved March 21, 2012.〕 In December 2009, Hootsuite spun off from Invoke Media and launched as officially independent company, Hootsuite Media, Inc. That same month, Hootsuite received $1.9 million in funding from Hearst Interactive Media, Blumberg Capital, and prominent angel investors Leo Group LLC and Geoff Entress.〔("Hootsuite Raises $1.9 Million for Social Media Dashboard" ). TechCrunch. Retrieved March 21, 2012.〕 In March 2012, OMERS Ventures, the venture capital investment arm of the Ontario Municipal Employees Retirement System, invested $20 million, valuing the company at US$200 million.〔("Hootsuite Gets $20M from Canadian Pension Fund" ). AdAge. Retrieved March 29, 2012.〕 OMERS did not buy its stake directly in the company, but rather bought private shares in a secondary transaction from a handful of employees and early investors, said Holmes.〔("Hootsuite cashes out through secondary markets" ). Reuters. Retrieved March 29, 2012.〕 In May 2012, Hootsuite subsequently raised US$50 million in a Series A funding round, following rumors. In July 2012, an employee informed ''Forbes'' magazine that the company's team consisted of 200 employees at that time.〔(【引用サイトリンク】Forbes">url=http://www.forbes.com/sites/johngreathouse/2012/07/10/hiring-tools-used-by-hyper-growth-companies-pinterest-tumblr-hootsuite-klout-posterous-bitly-and-mashable/ )〕 In September 2012, Hootsuite acquired Seesmic, a customer relationship management system and competitor. Hootsuite plans to transfer all current Seesmic users to Hootsuite. On August 1, 2013, the company announced that it had raised US$165 million in Series B funding from Insight Venture Partners, followed by Accel Partners and OMERS--all three will now have a seat on Hootsuite's board. Holmes also said the company is looking to make at least two unnamed acquisitions, in addition to employing 100 overseas employees.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Hootsuite」の詳細全文を読む スポンサード リンク
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