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Hotels.nl, founded in 2001, is a hotel booking site for the Netherlands and Belgium.〔 〕〔(【引用サイトリンク】title=SKARSTERLAN SAYS ADVERTISING ON SHEEP IS BAAAAD )〕〔(【引用サイトリンク】title=Hotels.nl )〕〔(【引用サイトリンク】title=Er gebeurt iets in Groningen! )〕 It was founded by Kees Eldering and Henriette IJzelenberg.〔〔〔(【引用サイトリンク】title=Genomineerd voor de Usability Award 2010: Hotels.nl )〕 In April 2006, Hotels.nl launched their sheep advertising campaign.〔〔(【引用サイトリンク】title=Roadside sheep in middle of Netherlands billboard battle )〕 Although they were not the first to utilize sheep for advertisement, they were the first to do so in the Netherlands.〔 The sheep were equipped with royal blue waterproof blankets with the company’s logo printed on them.〔〔〔(【引用サイトリンク】title=Dutch Sheep Complicit in Ad Plot )〕〔(【引用サイトリンク】title=Sheepishly blanketed in billboard advertising )〕 The insulation on the blankets is washed in citronella, to repel parasites.〔 Though it brought a smile, the Mayor of Skarsterlan, Bert Kuiper, fined the company 1,000 euros a day for violating the town’s ban of highway advertisement.〔〔(【引用サイトリンク】title=If We Start with Sheep, Then Next It's the Cows and Horses. )〕 Thanks to the sheep, in 2007, AMMA awarded Hotels.nl for having the best media stunt of the year for 2006.〔(【引用サイトリンク】title=AMMA’s voor mediaonderzoek uitgereikt )〕 In 2012, Hotels.nl partnered with Noordlease for customers to lease the VW Up, equipped with Hotels.nl’s logo on the side.〔(【引用サイトリンク】title=Samenwerking Noordlease en Hotelsnl )〕〔(【引用サイトリンク】title=Privélease: nieuwe auto voor vast maandbedrag )〕 The website is available in Dutch, English, French, German, Italian, Polish, Portuguese, Russian, Spanish and Swedish and is affiliated with over 2000 different hotels.〔(【引用サイトリンク】title=Hotels.nl )〕〔(【引用サイトリンク】title=Hotels.nl )〕 ==Further reading== *(Dynamics of International Advertising: Theoretical ad Practical Perspectives by Barbara Mueller ) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Hotels.nl」の詳細全文を読む スポンサード リンク
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