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Houzz
Houzz is a web site and online community about architecture, interior design and decorating, landscape design and home improvement. The Houzz platform and mobile apps feature interior and exterior home photos, articles written by architects, interior designers and home design experts, product recommendations, and a user forum. Houzz integrates everything under one roof (design photos, professional directory, home products, community advice and articles) for home renovation. The company was founded in 2009 and is based in Palo Alto, California.
==History==
Houzz co-founders Adi Tatarko and Alon Cohen launched the site in February 2009 as a result of their own remodeling project. Tired of cutting pages out of magazines for their inspiration file, they created an online photo database for people in the process of building, remodeling and decorating. In addition to finding it difficult to communicate their vision for their home, the founders found it difficult to find the right professionals for their project. What started as a side project to help with Tatarko and Cohen's own home remodel soon spread by word-of-mouth and they began to receive emails from homeowners and home professionals outside the San Francisco Bay Area asking them to open more categories on Houzz and expand to other areas. Houzz became a company in the fall of 2010.〔 In November 2010, Houzz released an app for the iPad. The Android version of the app was released in December 2012.〔Carney, Michael (August 27, 2013). ("The numbers say Houzz has lit a fire under the home remodeling market" ). PandoDaily. Retrieved September 16, 2013.〕 By August 2013, the iPhone/iPad apps had been downloaded millions of times〔Lardinois, Frederic (September 10, 2013). ("Adi Tatarko of Houzz: Bootstrapping Was The Best Thing That Ever Happened To Us" ). TechCrunch.〕 and the website featured millions of images.〔 In January 2014, Houzz announced that it had opened offices and hired local managers in the UK, Germany and Australia to accelerate its global expansion; 35% of the company's site traffic already came from outside the U.S. In December 2014, Houzz announced its expansion to the rest of Europe and into Asia, starting with Japan, given the demand for its platform and the success of its first international launches. As of July 2015, a localized Houzz platform was available in UK, Australia, Germany, France, Russia, Japan, Italy and Spain. Houzz launched its first national advertising campaign in August 2015.
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