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''Huisgenoot'' (Afrikaans for ''House Companion'') is a weekly Afrikaans-language general interest family magazine. It has the highest circulation figures of any South African magazine and is followed by sister magazine ''YOU'', its English-language version. A third magazine, ''Drum'', is directed at the black market. The magazines have a combined circulation of about 550 000 copies a week.〔(The biggest circulating consumer magazines in SA, marklives.com (accessed 2014/05/20) )〕 Henriëtte Loubser is the current editor of ''Huisgenoot''.〔(Henriëtte Loubser at Who's Who in Southern Africa ) (accessed 2014/05/20)〕 It is estimated that more than two million people read ''Huisgenoot'' weekly.〔Weideman, E. ''Huisgenoot: 90 Jaar Gedenkuitgawe''. Media24, 2006, p. 12-15.〕 The magazine also has many brand extensions and a popular concert, Skouspel, is held at Sun City every year. Some of the best Afrikaans artists are heard and the most popular singers, actors and TV shows of the year are honoured with an award called Tempo.〔(Tempos on Channel24 ) (accessed 2014/05/20)〕 A yearly Skouspel concert is also held in Cape Town.〔(Huisgenoot-Skouspel terug op die Kaapse kalender, News24 ) (accessed 2014/05/20)〕 ''Huisgenoot'' launched a few successful line extensions in 2010, including recipe and blockbuster titles. In July 2012, the magazine also launched its first reality television show, in conjunction with the Afrikaans television channel kykNET. The show, titled ''Saktyd'' (Deadline),〔(KykNET's new reality show Saktyd, Maroela Media (accessed 2014/05/20) )〕 gives viewers insight into what it takes to produce South Africa's biggest magazine on a weekly basis, while concurrently challenging 13 new journalists to win the job of a lifetime at the magazine. The magazine is published by Media24, a subsidiary company of Naspers publishing group. Content includes a mix of real-life drama, glamour, fashion and consumer affairs articles as well as recipes, crossword puzzles, home projects and sport. It has a children's and a teen section and at least one short story a week or a serial. ==History== The magazine was founded as the monthly ''De Huisgenoot'' in 1916. The first magazine cost 6d (six pennies or five cents) and consisted of 26 pages. President Paul Kruger was on the cover and the main article was a life sketch on the president. The first advertisement for that issue was by Stuttafords. There were two reasons behind its founding: *to financially support the newspaper ''De Burger'' (The Citizen), which was the political mouthpiece of the Cape National Party; and *provide the Afrikaner population with inspiration, information and entertainment in Afrikaans. While the cause of Afrikaner nationalism dominated the content of the magazine for decades, the editors of the magazine gradually had to make concessions to popular taste. Covers featuring Afrikaner heroes and politicians were replaced by ones featuring female film stars in the 1950s and 1960s. The Dutch-sounding title ''De Huisgenoot'' was changed to the more Afrikaans-sounding ''Die Huisgenoot'' and in 1977 the name was further simplified to simply ''Huisgenoot''. By the late 1970s the culture and mores of the Afrikaner population had begun to diverge from earlier generations, leading to a drastic decline in the magazine's readership and finances. By 1978 the magazine was in serious trouble and a new editor, Niel Hammann, was appointed. He took ''Huisgenoot'' in a more populist and profit-driven direction and the popularity and sales of the magazine subsequently surged - from 140,000 to 500,000 magazines per week. The popularity of ''Huisgenoot'' has continued almost unabated since then, making the magazine and its English sister publication ''YOU'' the two most successful magazines in South Africa. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Huisgenoot」の詳細全文を読む スポンサード リンク
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