|
iModerate Research Technologies is an American qualitative market research firm that integrates instant messaging between consumers and professional moderators to generate market insights and to increase the quality of online surveys.〔(【引用サイトリンク】title=iModerate Research Technologies )〕 iModerate is recognized for its one-on-one online interviews with consumers, which are designed to generate qualitative information about consumers’ emotions and decision-making processes.〔〔(【引用サイトリンク】title=iModerate Research Technologies )〕〔(【引用サイトリンク】title=iModerate Research Technologies )〕 iModerate partners with organizations across a range of industries, including the food and beverage, retail, media, and entertainment industries. The company has worked with over 30% of the companies on the Fortune 100 list, and also works with political campaigns to test the effectiveness of political ads and messages.〔〔 As of 2013, iModerate has conducted over 100,000 conversations with consumers.〔〔(【引用サイトリンク】title=iModerate )〕 The company is headquartered in Denver, CO.〔 ==Background== iModerate was founded by Carl Rossow in 2004 to provide large organizations with more insightful market research.〔〔 The company was created to introduce more extensive insights into market research by utilizing one-on-one, real-time conversations with consumers.〔(【引用サイトリンク】title=Our Story )〕 The approach was considered novel at the time when most marketing research was being conducted through traditional focus groups and standard online surveys.〔〔 Prior to founding iModerate, Rossow led the Denver research firm Innovative Survey Research, and was the head of internal polling operations for U.S. President Bill Clinton from 1996 to 2000.〔〔〔(【引用サイトリンク】title=People On the Move )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「IModerate」の詳細全文を読む スポンサード リンク
|