|
inMarket is a mobile-at-retail marketing platform and app developer based in Venice, California. inMarket's Mobile to Mortar beacon platform is the largest in the world,〔http://www.fastcodesign.com/3035215/innovation-by-design-2014/design-is-changing-how-we-experience#Better_Navigation_Makes_Better_Cities〕 and the company reports reaching over 50 million shoppers in stores across the U.S.〔http://www.adweek.com/news/technology/hillshire-brands-sees-20-jump-purchase-intent-beacons-159042〕 inMarket's beacon-enabled app platform includes the CheckPoints mobile shopping rewards app, the List Ease shopping list creator, Conde Nast's Epicurious recipe and shopping app〔http://9to5mac.com/2014/04/15/conde-nasts-epicurious-teams-up-with-inmarket-for-in-store-ibeacon-experience/〕 and Gannett's Key Ring loyalty software.〔http://www.mobilecommercedaily.com/gannett-marries-up-shopping-app-and-beacons-for-in-store-engagement〕 inMarket's clients include Coca-Cola,〔http://www.mediapost.com/publications/article/163174/coke-enlists-checkpoints-app-to-push-user-engageme.html〕 Levi's, Nestle and P&G. ==History== inMarket was founded in 2010 as CheckPoints by veteran entrepreneurial brothers Todd and Mark Dipaola.〔()〕 The Dipaolas had previously founded and sold search marketing company Vantage Media for over $100 million in 2007.〔()〕 In July 2012, inMarket released its second app, List Ease, a cloud-based synchronized shopping list.〔http://pando.com/2012/07/26/list-bliss-for-ios-delivers-smart-synchronized-shopping-lists-in-the-cloud/〕 inMarket CEO Todd Dipaola was featured on the cover of Entrepreneur Magazine in August 2012.〔http://www.entrepreneur.com/entrepreneurmagazine/2012/08〕 In March 2013, inMarket was selected to be a part of Mondelez International's Mobile Futures project, and was paired with belVita breakfast biscuits.〔https://www.mobilefutures.com/the-mobile-futures-9/〕〔http://online.wsj.com/news/articles/SB10001424127887323466204578382790250309834〕 In January 2014, inMarket launched its ''Mobile to Mortar'' platform, reportedly the world's first multi-retailer iBeacon network in grocery stores.〔()〕〔()〕〔()〕 In June 2014, inMarket opened a second office in New York City, reportedly due to rapid growth.〔http://www.bizjournals.com/newyork/news/2014/06/23/ibeacon-marketer-opens-new-york-office-amid-growth.html〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「InMarket」の詳細全文を読む スポンサード リンク
|